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 Most Hotel Assessments in California Are Wrong. Is Yours?   

County assessors value hotels at scale. They work from broad assumptions, outdated income data, and models that rarely account for the intangibles embedded in your property's value. Occupancy shifts, revenue compression, and rising operating costs do not automatically trigger a reassessment. In most cases, that burden falls on the owner to identify and act on.

The result: most hotel owners in California are overpaying. The ones who find out are the ones who ask.

That is why the California Hotel and Lodging Association has partnered with Paramount Property Tax Appeal to give CHLA members direct access to a specialized property tax review at no upfront cost.

Request Your Free Review

Free Consultation

Take the first step to lowering your property tax bill.

A Trusted Resource for CHLA Members

The California Hotel & Lodging Association has selected Paramount Property Tax Appeal as a preferred resource for its members. Through this partnership, CHLA hotel owners across California gain access to Paramount's specialized hotel valuation expertise, at no upfront cost.

If no reduction is secured, there is no fee. Our fee is a percentage of the tax savings or refund you receive. 

 

Here's how it works:

Submit Your Property Information
Provide a few details about your hotel. 

We Evaluate Your Assessment
We analyze your valuation against current income, expenses, and market data. 

Receive Your Findings
We walk you through whether an appeal is warranted and what the opportunity looks like. 

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About Paramount Property Tax Appeal

Founded in 2009 and headquartered in Poway, California, Paramount Property Tax Appeal is a contingency-based firm built exclusively around commercial property tax reduction. We do not practice general real estate law or offer broad tax advisory services — property tax appeals are what we do, every day, across California and beyond.

Our team includes licensed appraisers and former county assessor staff who understand how assessors value income-producing properties — and where those valuations fall short. For hotel owners specifically, we analyze income, expense data, intangible asset allocations, and comparable market transactions to build the strongest possible case for reduction.

We operate on a contingency basis: our fee is a percentage of the tax savings or refund you receive. If we do not reduce your assessment, you owe nothing.

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Success Stories

See how we've helped others just like you successfully reduce their property taxes.

Success Story 01
Grand Hyatt Huntington Beach
$276,000 Property Tax Refund

We successfully reduced the assessed value of the Grand Hyatt Huntington Beach from $225 million to $202 million. This adjustment resulted in $276,000 in property tax savings for our client. Beyond the immediate impact, the reduction established a lower assessed value moving forward, positioning the property for continued savings in future tax years.
Success Story 02
Hotel G San Francisco
$220,000 Property Tax Refund

We successfully reduced the assessed value of Hotel G in San Francisco from $77 million to $55 million. This significant reduction resulted in a $220,000 property tax refund for our client. This outcome not only provided immediate financial relief but also set a new, lower base for future tax assessments, ensuring long-term savings for the property owner.
Success Story 03
Hampton Inn & Suites
$51,000 Annual Savings

We successfully reduced the assessed value of the Hampton Inn & Suites from $20 million to $15.7 million by carefully removing intangibles and business personal property (BPP) from the valuation. This significant reduction resulted in $51,000 in annual savings for the hotel owner, savings that will continue for the life of the property.

Companies Who Trust Us

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Ready To Find Out Where You Stand?

Request a free assessment review, and our team will evaluate your current assessment at no cost and no obligation. If we identify an opportunity, we handle everything from valuation through appeal. You pay nothing unless we secure a reduction.

Wes Nichols
Founder and CEO, Paramount Property Tax Appeal
310.897.5056
wes@pptaxappeal.com